Phil Powis Case Study for Ron Reich

Phil Powis Case Study for Ron Reich

How A Rookie Marketing Consultant “Cracked the Code” on Cold Traffic And is On Pace for a 7-Figure Business

 

Before

Phil was brand new to online marketing. He wanted to help doctors attract new patients with social media but didn’t have a reliable process to do it.

Working with Ron

Phil discovered how to zero in on “hot” leads and turn them into customers by “slowing the sale.”

After

In less than a year, Phil quadrupled his income and is on pace to have a 7-figure business. He has a proven method that keeps him in high-demand and lets him live the lifestyle he wants.

“I wanted to move faster…”

Phil is a successful marketing consultant on pace to have a 7-figure business. His retreats in Costa Rica sell out months in advance. And the more success he has, the more time he has to travel with his wife, Janice. But a year ago, Phil had no business at all. At that time, he was brand new to online marketing. He only started because he wanted to help his wife, who is a hearing doctor, get more patients through online advertising. (You can visit their site hearingexpertsalliance.com) He had no following, no retreats, and hardly any clients. As he says:

“I started in 2017. I had a few clients, but I was just dabbling. Most people I worked with were friends in the industry.”

Phil describes his situation before finding Ron

“My ego was put in check…”

He began to have success helping his wife get customers online. And he decided to offer a live retreat for doctors who wanted to grow their practice. He set the retreat date for February 2018. Then poured thousands of dollars into it and started to promote it. But nobody bought. Even worse, he discovered the client-attraction methods he used with his clients were failing. He brought them leads. But those leads weren’t buying.

“I felt like a hotshot at first. Then my ego was put in check when my wife said: ‘Yeah, but only some of these are good.’

So she would waste an afternoon talking with leads who didn’t need her services.”

Phil shares how his marketing system was failing.

“I didn’t want the shame of canceling my retreat…”

With his retreat only 6 months away, Phil needed two things:

  1. Fix his client-attraction system. So he could build a thriving practice using this same formula over and over.
  2. Fill his retreat. So he wouldn’t have to feel the shame of canceling. Or lose all the money he already spent on it.

Sales page for Phil’s retreat.

Phil knew if he found someone who already accomplished what he wanted to do, it would shortcut his success. He didn’t want another online course. But personal support to help with his specific challenges.

“You can find tons of training online. But I wanted personalized, customized support. And someone who understands the nuances of what I want to do.”

He heard about Ron Reich from his wife’s business partner. So he sent Ron a message asking for help. After a quick call, they decided to have bi-weekly meetings for 3 months.

“I had no hesitation about working with Ron. I saw lots of proof he gets results. And he’s not ‘markety.’ Talking with him feels like you’re talking to a normal dude who’s sharing great stuff.”

Phil shares why he decided to work with Ron

“Month over month, we get leads raising their hands…”

The first thing they worked on was optimizing Phil’s system for getting clients. Ron taught Phil pieces of his “Buyer Attraction System.” This helped Phil to not only hone in on who his best customers were, but also the best way to communicate with them. One of the techniques Phil learned was to “slow the sale.” Instead of offering people a chance to sign up for an appointment right away, he had them fill out a questionnaire. The answers the leads gave determined what Phil would send them next.

“We had them go through a pre-registration process. How they replied determined what we would offer. Now we’re pulling leads in instead of pushing them to buy.”

Phil describes how “slowing the sale” attracted quality leads

“Once I nailed the formula, my business exploded…”

Phil implemented the pre-registration process into his wife’s business. The results blew them both away. The vast majority of the leads he brought in became customers. Over the course of a year, Janice’s already-successful practice grew by 40%! And that was just the start. Now that they had “cracked the code,” Ron helped Phil systemize his offer. So he could get repeatable, predictable results for his clients.

“My consulting business grew by 4x in a year. Ron helped me get the models and process right. Now I have a systemized offer that’s a 90-day turnkey program. And I know how to speak effectively about it to clients.”

“I was most nervous when I sold the first tickets…”

Once Phi’s process began to work, he turned his attention to the retreat. This was the scariest part of the journey. He only had a few weeks until it started. And he only sold a handful of tickets. But the advice he got from Ron showed him the light at the end of the tunnel. Together, they worked on positioning, pricing, timing the offer, email frequency and more.

“I’d write emails and landing pages, and Ron offered feedback and helped me dial my message in. It was very helpful having someone skilled giving you feedback.”

The result? 18 people signed up for Phil’s retreat. This brought in $50,000 in revenue. And the event was a massive success. It became a springboard that launched Phi’s career even further. When he announced his next retreat, he sold out all 30 seats 4 months in advance.

“I was nervous the whole way up. But we managed to sell 18 people off a list of 200. And we already sold out the next one.”

Phil shares how this retreat was the “catalyst” for his business

Phil’s retreat in Costa Rica

“I’m on pace for a million-dollar business…”

In a little over a year, Phil went from just starting out to earning as much as a doctor. And he’s on pace to earn 7-figures next year.

“A year ago having a million-dollar business didn’t seem feasible. But in 2019 I’ll be able to accomplish that. I already have the plan written out.”

Phil nailed down the processes for his business. So he’s able to deliver a quality service to clients while spending most of his time in his “zone of genius”. Now, he’s deciding where to go next with his business. And looking forward to the lifestyle that’s available to him now — including a lot more travel.

“I want to do extended trips and stay somewhere for a few months. If I get the right team in place, I won’t need to work as much.”

Phil and his wife Janice in Costa Rica

“I’ve got Ron and these other Superhumans…”

Along with one-on-one coaching, Phil has also gone to Ron’s 7-figure Launch intensive. And more recently, joined Ron’s A-Players Inner Circle. So now, he doesn’t just get Ron’s advice and feedback, he gets insight from a whole group of successful entrepreneurs.

“Not only do you get Ron, you get another group of superhumans doing cool things. It amplifies the experience.”

Phil, and 17 other A-Players at Ron’s Mastermind in Medellin

Apply for the A-Players Inner Circle Today

If you want the same kind of personalized guidance Phil had, the A-Players Inner Circle is for you. It’s the only place you can tap into Ron’s decades of experience growing multiple 6, 7, and 8 figure-businesses. (As well as leading multi-million dollar product launches.) This is a small, intimate group where you get plenty of personal attention. And you can easily double or triple your profits this year. Space is limited. Click below to apply.

Luisa Zhou Case Study

Luisa Zhou Case Study

Launches Are Dead?  Not quite. Here’s How One Coach Just Had a $790,124 Launch…

Behind-the-Scenes of a $790,124 Launch

 

 

Before

Luisa needed to have a big product launch. But she was worried her audience was tired of her offer — and sick of launches in general.

Working with Ron

She discovered how to make her product feel new and exciting. Plus, a few tweaks to add serious revenue once her cart opened.

After

Luisa made over $790,124 from her launch. This reinvigorated her passion for her business. And set it up to grow in new, exciting ways.

 

“People kept saying “launches are dead”

Luisa Zhou teaches people how to become entrepreneurs.

She launched her first $3,000 course in 2017 and made multiple six-figures.

The next year, she wanted a million-dollar launch.

But those around her insisted she try something else. As Luisa says:

“People kept saying ‘launches are dead.’ I heard that over and over”.

Luisa began to doubt that she could replicate her success.

“I was afraid my list was tired of the program. They’ve seen it too many times and don’t care about it.”
Since most of her revenue came from launches, she knew she had to make this work. Otherwise, it would be a disaster for her business.

Luisa shares the struggle she had before Ron.

 

 

 

 

 

 

 

“Am I going to get value out of this?

Luisa knew she needed help. She kept hearing about all the different coaches and methods she could use. But the one name that came up over and over again was Ron Reich.

“I heard about Ron from people I respected. I kept hearing about him from all these angles.

Then Selena Soo shared a Facebook post about how she was working with Ron. She said he was great and helped her get to that next level.”

Luisa doubted he could help that much. But she realized one idea could create a massive breakthrough in her business.

So after seeing Selena’s post, she signed up for Ron’s 7-Figure Launch Intensive.

This is his 3-day workshop where he teaches a handful of entrepreneurs his “Excalibur Method” for a massively successful launch.

Hear why Luisa chose to work with Ron.

“It’s the little ideas that make a big difference”

Early on, Ron relieved her fear that “launches were dead.”

He explained how they’ve been going on for decades. And how they’re no different than the marketing campaigns you see from companies like Apple or Starbucks.

“Ron talked about how having a great launch is about holding yourself to a higher standard. The cream will rise to the top.”

Luisa found it extremely helpful to get a 3rd perspective on her launch plan. Especially from someone with so much hands-on experience.

Luisa shares what it’s like working with Ron.

 

 

 

 

 

 

 

By the end, she knew there was still more to learn.

So she signed up for one-on-one coaching with Ron. They met on the phone every other week for three months before her launch.

On these calls, she got even more guidance on how to blend the Excalibur Methodwith her existing launch strategy.

Right away, she found the answer to her biggest problem: how to make her offer feel “new”.

“I got off every call with exciting things to implement”

Ron helped Luisa revamp her messaging.

He showed her what made her business successful. And how the relationships she built was what separated her from everyone else teaching the same thing.

So he suggested she make her pre-launch videos about relationships.

This would help her play to her strengths and stand out from the competition.

“Everyone talks about building lists. Ron said, “let’s focus on what separates you.” So I taught my methods for creating relationships instead of list-building.”

Luisa was excited by this new angle. It gave her audience a fresh perspective on what she was selling. And helped her avoid talking about the same thing over and over.

But they weren’t done there.

One of the next things they worked on was fixing Luisa’s high-ticket offer.

In the past, Luisa sold a one-on-one coaching upsell for $10,000.

But she hardly promoted it. It was just tacked on to her main sales page as an afterthought.

So Ron showed her how to use his special “High-Ticket Upsell Sequence”.

A week after buying, her customers would get an email showing them the value of one-on-one coaching.

Simply setting this up was a big confidence boost for Luisa.

“I had a coaching upsell, but it was just something I threw out. Ron helped me make it more systemized. It felt so much better to do that than to just have people find me.”

A third change was the open-cart bonuses Luisa sent her list during sales week.

Luisa had used bonuses in the past, but they never seemed to work.

Ron helped her make them more enticing. Then showed her a way to deliver them so she’d get more sales early.

“In the past, I had bonuses that expired at the end of the week. I had never done a one-day or 48-hour bonus mid-week.

The first bonus was a group call with me. That was only available on the first day. Then we had another 48 hour bonus mid-week.”

Everything was in place for Luisa to have a 7-figure launch

But then, she hit a major roadblock…

“I sat down and cried…”

Luisa had done the math. She knew she needed 10,000 new leads to have a one-million-dollar launch.

But there was a problem.

The cost per lead on Facebook had skyrocketed. That, plus a few other lead-generation issues meant she only got half as many new subscribers as she planned.

This could have been a disaster.

But her new messaging created a ton of buzz during her pre-launch phase.

And her new “fast action” bonus pushed people over the fence right away.

So when she opened the cart, sales came pouring in.

“We were at $150,000 in sales when I went to sleep Monday. Then I woke up Tuesday and saw all these sales came through.

We hit $300,000 by the second day of cart-open. When I saw that, I sat down and cried.

All the fear I had that people didn’t like launches, didn’t like my program, and that my audience was tired of me went away.”

Luisa shares the struggle she had before Ron.

“Half our sales came from cold traffic”

Luisa didn’t have the same desperate, frantic energy she had in previous launches. Because she made over $300,000 by day two of sales week.

So she was able to relax and enjoy the rest of her cart-open phase.

By the end, nearly 200 people paid $3,000 for her course.

And half of them came from cold traffic.

On top of that, 17 people purchased her $10,000 upsell. This was huge, since she had never sold more than 10 spots before.

In total, she made over $790,124 from her launch.

Considering she only got half as many leads as planned, Luisa considers it her best launch to-date.

“Launches are a bad business plan”

Luisa was thrilled with her results.

But she knew relying on launches to grow a business wasn’t a good strategy.

So she asked Ron to help her create a plan to grow her business.

Together, they outlined a strategy that fit Luisa’s goals.

For example, they decided to break her $3,000 flagship course down into smaller offers.

These less expensive programs would be a “feeder” system to her main course.

After they bought all that, she would offer her high-ticket coaching program.

They’re going to evergreen the entire process. So Luisa won’t have to depend on launches. And will instead have a steady flow of sales coming in daily.

“Before I was struggling to see how everything I was doing fit together.

But Ron helped with my big picture strategy. Now I have a clear plan for my business. I’m not just scrambling to make money.”

“I’m moving faster than ever”

This clarity has reinvigorated her love for her business.

She’s excited about what she’s doing. And sees a path to grow and help more people.

So she just signed up for another 6-months of coaching with Ron.

“I love being able to bounce ideas off Ron.

Each call I say: ‘Here’s what I’m thinking for the next offer or campaign, I’d love your feedback.’

He adds new ideas that get me excited. Then I come up with more ideas and it’s this awesome spiral.

I feel I’m having more fun, being more creative, and moving faster than ever.”

Limited time: Join the A-Players Inner Circle

Want to take your launches and business to the next level?

For a limited time, Ron is accepting applications into his A-Players Inner Circle.

In this 6-month program, he coaches you through his “Excalibur Method” that can double or triple your launch revenue.

You’ll also map out and execute a plan to grow your business beyond launches. So you can have strong, steady cash flow through high-ticket and continuity offers.

This isn’t some “one-size-fits-all” program. Everything is tailored to you and your business.

Click below to apply.

Isa Herrera Case Study for Ron

Isa Herrera Case Study for Ron

Isa Herrera Case Study for Ron

How A Struggling Online Entrepreneur Broke Through
With Her First 6-Figure Launch

Isa Herrera

Before

Isa had done 8 launches but none of them made over $50,000. She needed better results but didn’t know what to do.

Working with Ron

Using the “Excalibur Method”, she doubled her list and made a more personal connection with her audience.

After

Within two months, Isa had her first 6-figure launch. Now, she has financial stability and is confident she can hit her goal of healing 1 million women.

 

 

“Why can’t I break the $50,000 mark?”

Isa built an offline business helping women eliminate pelvic pain.

She moved it online so she could help more people. But she hit a major roadblock.

The only way to make money online Isa knew about was launches. So she did do one after another. These brought in $25,000-$50,000 at a time.

This was fine at first. But she had loads of expenses and staff to pay. She soon realized if she didn’t earn 6-figures from her launch, her business could be in trouble.

“I kept doing the same thing, but it wasn’t working. My family couldn’t live off what I was making. And I had a responsibility to support my staff who has been with me all these years.”

“I already spent $100,000 on coaching…”

Having built a successful offline business, Isa knew the fastest way to grow was to hire a mentor.

She spent two years jumping from one business coach or program to another. She invested over $100,000, but nothing helped.

Then a friend recommended she work with Ron.

At first, she was skeptical. But after one phone call, she changed her mind.

“Ron told me what I was doing wrong and what I needed to do. He painted a picture of the process, and it resonated with me.”

I had worked with so many coaches who let me down. But I felt like Ron had my back.
Working with a mentor who has your back is going to inspire you to be better. And Ron is that person.”

“The Excalibur Method is pure gold…”

Ron told Isa she was suffering from “launch exhaustion.”

She needed to keep launching to bring in revenue and pay the bills. But she didn’t know what she was doing or how to launch properly. So she kept making the same mistakes.

So he showed her how to take her launches to the next level using the Excalibur Method.

“Ron gave me a strategic plan for how to move forward. I got so many ideas from him that I just wanted to work all the time.”

First, he helped Isa nail her messaging.

Then, he laid out the launch strategies that would help her the most.

One of the key steps for Isa was to build a network of affiliates. So she could get quality leads and ramp up her sales.

Isa didn’t have much experience with this. So Ron introduced her to potential partners. Then he showed her how to get them to promote her course.

Ron made serious connections that helped me get affiliates who believed in my mission.


He’d say “let me hook you up with this person. Then he showed me how to talk to affiliates, keep them engaged, and get them to mail for me. He has a whole process for that.”

“The videos worked like crazy…”

With new leads coming in, Isa needed a way to connect with them fast.

For that, Ron helped her implement another part of the Excalibur Method: The Brainwashing Sequence.

These are a series of videos that go live before any pre-launch content or “PLC” training videos. They’re designed to get your audience to rally behind your mission.

Isa was shocked by the results.

“I did the pre-pre-launch videos Ron taught me. They weren’t perfect, but they worked like crazy.

 

Before, my videos would only get about 500 views. But one of them got over 100,000!

 

They helped me make myself a real person in the eyes of my audience.”

isa video

Isa’s video got over 112,000 views

“I cried when I hit six figures…”

Two months after she began working with Ron, Isa launched her flagship product.

She had an army of affiliates promoting her. And an entirely new launch sequence and strategy.

The results?

Her list grew from ~10,000 to 20,000+.

And she made well over 6-figures in revenue.

When I realized I hit 6-figures. I threw myself on the floor and cried. Because I knew the possibility of more was in my reach.

 

It validated that I made the right decision in taking my business online. I knew my family wouldn’t starve and I’d be able to support the team that’s been with me for so long.”

Even more exciting, Isa knows this wasn’t a one-time event.

Because now she knows how to have a massively successful launch. So she can repeat the process and get even better results next time.

My next launch is going to supercharge everything. I have so many ideas on how to make it even better. I predict within one year I’ll be at the 7-figure mark. It won’t be a problem because I know what works now.”

“What do I do now?”

The results were exciting. But Ron reminded Isa that a launch isn’t a business model — it’s an event.

So instead of diving into yet-another launch, he showed her how to capitalize on the success she just had. And use that momentum to grow her business in other ways.

He helped her apply his Genius Profit System to her business. This is a process to grow your business with high-ticket and continuity programs (as well as launches.)

For a high-ticket program, Ron had Isa create a coaching offer. She had never done anything like that before. But it was an instant success and sold-out immediately.

“Ron taught me how to do one-on-one coaching, which sold like hotcakes when we offered it.”

pelvic

Isa’s high-ticket coaching program brought in $100,000+ in revenue

With that in place, they’re now putting together an evergreen program for stable, recurring revenue.

“I went to Ron and asked, “What’s next?”

 

He told me to create a program to help professionals who want to start a cash-based business. I had done that for a decade but never thought about teaching it. He’s helping me create that.”

“I will never stop working with Ron…”

Isa’s goal is to heal 1 million women so they no longer suffer from pelvic pain.

Now that she has a mentor, she feels it will be possible.

“When you work with Ron, you have an advantage your competitors can’t touch. I’ll never stop working with him.”

Take your next launch to new levels

Want to get the same help Isa had?

If so, the A-Players Inner Circle is for you.

This is a 6-month coaching program where Ron walks you through the Excalibur Method and Genius Profit System. And he helps you apply them to your business.

So you can double or triple your profits this year.

It’s is a small, intimate group where you get plenty of personal attention.

Space is limited. Click below to to apply.

Boris Enzel Case Study

Boris Enzel Case Study

Boris Enzel Case Study

How Boris Took His Info Product Business From $500,000 to $2,400,000 Within 2.5 Years

 

 

Before

Boris’ had been stuck at the mid-6-figure mark for four years. He knew that if he didn’t innovate, his business would eventually fall apart.

Working with Ron

He used the Genius Profit System to create higher-end products, upsell sequences,  and refine his launches.

After

Boris blew past the 7-figure mark the following year, then hit $2.4 million the year after. Though his business is exploding, he still spends up to 4 months at a time vacationing with his family.

 

 

“I was stuck in the mid 6-figure mark for years…”

Boris built a $500,000/year business in the online dating market in France

He was looking to grow the business to 7-figures. Because he knew that if the company didn’t evolve, it would eventually crumble.

“Stagnating in business is never good. Either you’re growing or your shrinking. You’re going to go down if you don’t reinvent yourself.”

Boris explains how he needed help

 

 

 

 

 

 

 

“Doing more of the same wasn’t working…”

Boris tried everything to hit the 7-figure mark.

First, he focused on increasing SEO traffic and selling ebooks. That’s the strategy that got him to where he was. But it didn’t help. He realized that to hit the next level he would have to do something different.

Next, he tried to partner with affiliates. But they weren’t interested.

Then he bought courses and hired marketing coaches.

But none of them gave him a clear, customized plan that worked for his business

“I tried to grow but couldn’t find the formula. I was always doing more of the same, and it wasn’t working. I got to $500,000/year but couldn’t take it further.”

“I had a clear vision of what to do…”

Boris had been in the same mastermind group as Ron. He read his posts and was impressed by his insights.

When he discovered Ron was taking on coaching clients, he jumped at the opportunity.

“I didn’t have any fear about working with Ron. I’d seen his stuff and knew he was a super genius marketer.”

In August 2015, they began to meet twice a month over the phone.

Right away, Borris got what he had been missing for four years: A clear strategy for how to grow his business.

“Ron had a super clear plan for what to do over the next 6-12 months to hit that million-dollar mark. I knew what to do in what order. I had never seen that with another coach.”

“I had my first $100,000 month…”

Ron began to walk Boris through his Genius Profit System. This is the blueprint he created to help businesses grow through launches, high-ticket offers, and continuity programs.

For Boris, the first step was to get to know his customers better.

With these insights, he was able to release products that fit their specific needs.

Then, he had Boris create higher-ticket video products instead of the cheaper ebooks he had been selling.

The results were immediate. Within 60-days of working with Ron, Boris had a record-breaking month.

“After two months working with Ron, I had my first $100,000 month. I had never beaten $62,000 before that.”

“We finally hit 7-figures…”

Next, Ron changed the way Boris did launches.

In the past, they were sporadic. Boris would do six launches in six months, then nothing for the rest of the year.

Ron got him on a monthly launch schedule.

Then gave him the knowledge and strategy to take them to the next level.

“We worked on things like upsell sequences and copywriting. Conversions got better and our average order value almost doubled. Working on all these variables at the same time blew the company to another stratosphere.”

As a result, Borris hit his goal.

After four years struggling to break the 7-figure barrier, he made over one-million dollars his first year working with Ron.

“I was afraid my business model would fail, and it did…”

Eventually, the organic SEO traffic and ebook sales that were the foundation of Boris’ business stopped working.

This could have been a disaster.

But because he and Ron had built his business in other ways — such as finding new traffic sources and creating continuity programs — Boris wasn’t affected.

In fact, his revenue soared even as his old methods fell apart.

“The old stuff that used to make me revenue shrank. But my business was exploding in all these other ways to make up for it.”

After hitting the $1,000,000 mark the first full year with Ron, Boris’ business hit $2,400,000 the next. And he’s on target to make $3,000,000 in 2018.

Boris and Ron have had bi-weekly calls for nearly three years. And Boris has no intention of stopping. He’s still using Ron’s advice and continues to lean on him for new ways to grow.

“Ron is an exceptional coach. And he wants you to succeed. He goes beyond the job description of a coach to make things happen.”

“I had four months of vacation last year…”

Growing his business has allowed Boris to hire top talent. As a result, he’s able to focus on the work he loves — and let his employees do the rest.

His company has grown by leaps and bounds. But he’s still able to spend plenty of time with his wife and son.

“Last year, I took 16 weeks of vacation with family. I’ve had more time with them and more time to work on what I love.”

Next, Boris wants to scale to $5,000,000. Then $10,000,000.

But for Boris, the numbers are just symbolic. They show he’s doing something right. And that he’s making a bigger difference in the world.

“Growth means impacting more people. Helping them transform, reach their goals, and become the person they aspire to be. One of the great joys of being an infopreneur is being able to touch more people with these products.”

“I had never seen that with another coach…”

So what was it like to work with Ron?

And should you?

Boris shares his overall thoughts and takeaways in the video below:

Want help scaling your business?

Once Boris had a clear strategy for how to grow his business, profits exploded.

If you want the same guidance Boris had, check out the A-Players Membership program.

It’s a 6-month coaching package where Ron helps you apply his Genius Profit System to your business. So you can double or triple revenue this year.

Industry leaders like Todd Herman, Ryan Levesque, and Hay House Publishing have all used this system. It’s helped them shatter sales records and build sustainable businesses.

The program starts soon, and space is limited.

Click below to apply.

How Alexis Took Her Launch From $49,750  to $185,550 In 4 Months…

How Alexis Took Her Launch From $49,750 to $185,550 In 4 Months…

How Alexis Took Her Launch From $49,750 to $185,550 In 4 Months…

 

 

Before

Alexis had just finished her first ever product launch. She wanted the next one to be even bigger but didn’t know how to make that happen.

Working with Ron

She discovered how to implement the “Excalibur Method” to bring in more customers and earn more from each sale.

After

Alexis landed 5,124 engaged subscribers and made $185,550 in revenue from her second launch. With this success, she feels she can now leave a meaningful legacy.

“I wanted to reach more artists…”

Alexis Fedor helps “starving” artists earn more money from their work.

In the fall of 2017, she launched her first online course. Fifty people bought it.

Although she was happy with the results, she knew many more people needed what she was teaching. As she says:

“I want to make a significant difference. My goal is to help 10,000 artists over the next 5 years.”

She wanted her next launch to be twice as big. But she didn’t know how to hit that goal.

“I didn’t know how to run a launch. The first one did pretty well, but there were a lot of ins-and-outs I didn’t know. I needed a coach to show me where the gaps were and how to fill them.”

“I didn’t know how to take that next step…”

Alexis didn’t think she was ready for a high-level consultant. She felt like she needed to be further along for someone experienced to work with her.

But she was pleasantly surprised to find that wasn’t the case.

“I met Ron in an event in October. I told him what I was doing, and he said “I see a lot of potential here. Why don’t I work with you from now until May to help you with this launch?”

Alexis was excited to have someone who believed in her business. And felt relieved to have a guide who would help her reach the next level.

She immediately jumped at the chance to work with him.

“Ron had so much experience and credibility that I knew it was a good fit.”

 

 

 

“Everything changed so fast…”

Alexis and Ron talked on the phone every two weeks for four months.

They went over the launch strategy. Specifically, how she could build her list, increase engagement, and ramp up profits using Ron’s Excalibur Method.

One of the first things they did was use his “affiliate army” strategy to get people to promote her.

“I didn’t think I was ready for affiliates since it was my second launch. But I didn’t have a lot of money to spend on ads.

So Ron said  ‘Why don’t you reach out to 200 potential affiliates’. I did that within 2 weeks. 30 of them confirmed. And all but three had never met me before.”

Once she had the affiliates, Ron taught her how to get them to promote her.

He helped her put together all the resources they needed. So it would be easy for them to tell their list about her. This included swipe copy, training videos, frequently asked questions and more.

Then, he taught her how to use challenges and prizes to keep affiliates motivated. And make sure they promoted her to their lists.

“It was uncomfortable at first saying ‘We’re having a contest and this person is number one and this person is on your heels.’ But the affiliates responded well and were super engaged.”

 

 

 

“The engagement was off the charts!”

With the affiliates sending leads, Alexis had to show her new audience who she was and what she was about.

So Ron had Alexis create a “brainwashing” sequence.

These were a series of videos that go live before any pre-launch content.

They gave her a chance to connect with her audience. And build excitement for the upcoming training videos.

The results from this sequence blew Alexis away.

“The engagement was off the charts. I began getting over 300 comments a day. I couldn’t keep up.”

Alexis’ video got 327 comments.

Once the audience was warmed up, Alexis sent them through a 3-part video training series. This was a new-and-improved version of what she did before.

“Before the launch, Ron helped me hone in on their biggest challenges. Using that, we refined the training videos. We rewrote the scripts and made sure it hit all the points I wanted to hit.”

The momentum carried on through the entire pre-launch sequence.

There was so much excitement Alexis decided to offer the course earlier than she planned.

“I couldn’t believe the level of engagement. We ended up opening the cart early because the momentum was so great I didn’t want to wait.”

“We blew the ‘starving artist’ myth out of the water…”

Opening the cart meant Alexis had to come face-to-face with the scariest part of her journey.

At Ron’s insistence, she nearly doubled the price of her course. And was now charging $1,995.

On top of that, she added a $5,000 VIP option.

She was afraid nobody would buy at these price points.

After all, her audience is artists struggling to make money.

But Ron helped her overcome those doubts.

“My biggest challenge was charging $2,000 to artists who don’t have money. Even though I knew my course was going to fix that. I wasn’t convinced anybody else was going to buy it.

I kept doubting myself, saying “Is this the right move? Can I do this?” 

Ron gave me the confidence I could do it.”

“It was positive from start to finish.”

When the dust settled, Alexis’s email list had shot from 2,498 to 7,549 “super-engaged” subscribers.

She sold 90 units — almost twice as many as her previous launch. And she nearly tripled her revenue, earning $185,550.

Alexis more than doubled her list and revenue from her launches.

Now that she’s expanded her reach, she’s excited to focus on how to serve her current customers even better.

She’s already helping them earn more and make a steady income. So her next step is to teach them to create systems so they can sustain their success long-term — which she can’t wait to do.

“This is my sweet spot. This is the thing I can help them get real results with. I’m excited to dig in and give it to them.”

 

 

 

Carrying on her father’s legacy

Alexis knew that if the launch wasn’t successful, she would have to go back to one-on-one client work.

This would severely limit the impact she could make.

For Alexis, it’s important to help as many artists as possible.

It’s not about the money — it’s about carrying on her father’s legacy. And fulfilling a deeper mission that’s been buried inside her ever since she was a teenager.

 

 

More than a massive launch…

Alexis is still working with Ron.

They’re now implementing his Genius Profit System to grow her business in other ways.

Blockbuster launches are one piece of this system. And they’re continuing to improve that area.

But they are also looking to install evergreen and high-ticket offers into her business. So Alexis can explode her profits and keep a steady revenue stream.

Overall, Alexis has been thrilled with the experience.

“The biggest surprise is how knowledgeable and passionate Ron is about helping people create businesses that make a difference in the world. I consider him the best-kept secret.”

If you’re on the fence about getting this type of coaching, Alexis has a special message for you:

 

 

 

Need a coach to take your business to the next level?

You can get similar coaching inside the A-Players Membership program.

This is a 6-month coaching package that includes an in-person mastermind.

Ron will show how you can apply both the Excalibur Method and the Genius Profit System to your business. So you can double or triple revenue this year.

Industry leaders like Todd Herman, Ryan Levesque, and Hay House Publishing have all worked with Ron. And have had record-breaking launches following his advice.

The program starts soon and space is limited.

Click below to apply.

How Selena Soo Used the “Excalibur Method”  to Have Her First Million-Dollar Launch

How Selena Soo Used the “Excalibur Method” to Have Her First Million-Dollar Launch

How Selena Soo Used the “Excalibur Method” to Have Her First Million-Dollar Launch

selena

 

Before

Selena wanted to take her high 6-figure business to the next level with a 7-figure launch.

Working with Ron

She learned how to use the “Excalibur Method” to build an army of 170 affiliates and uplevel her launch sequence.

After

Selena added tens of thousands of new subscribers and made 7-figures from her launch. Now she’s able to impact even more people with her message.

“I was feeling overwhelmed in my business…”

Selena is a publicity coach and strategist at Selenasoo.com.

She built a multiple-6-figure business helping people get publicity. And she wanted to push herself to a higher level.

Her goal was to do a 7-figure launch for her new online course Impacting Millions. It wasn’t about the money. It was about expanding her reach and fulfilling her potential.

But she didn’t know how to do it. As she says:

“I had a big vision of doing a 7-figure launch but was paralyzed on how to get there.

People talk about evergreen funnels and challenges and being active on Instagram. There were so many options. I knew I had to do something different, but I didn’t know what.”

Selena shares the challenges she faced in her business.

Selena had already done solid launches that made multiple 6-figures.

But she knew what got her here wouldn’t take her to the next level.

Instead of wasting time figuring it all out herself, she wanted to a mentor who could help her hit 7-figures.

Someone with experience who knew the launch strategies that were working now. And which ones would work best for her.

After meeting Ron at a mastermind and getting to know him, she decided he was that mentor.

“Ron has been hands-on with several dozen launches. So he can speak with lots of experience. His advice isn’t just theory. It’s proven and tested.”

The two of them began meeting on monthly calls.

They mapped out a plan for Selena to break through the 7-figure mark.

Part of this was to use Ron’s Excalibur method. This is a launch system he developed that helped industry leaders like Todd Herman and Ryan Levesque have multiple 7-figure launches.

The two parts of the system that scared Selena the most also turned out to have the greatest impact…

“We built an army of affiliates”

Selena and Ron decided she would need affiliates for this launch.

But she couldn’t rely on the same 7 she had used in the past. If she was going to go big, she needed to expand her network and get new people to promote her.

But she didn’t know how to do it.

“I didn’t know how to reach out to people who didn’t know me and get them to say yes.”

With Ron’s guidance, Selena began to reach out to influencers — including several big names she admired.

She knew many of them would be in Las Vegas at the same time. So she hosted an event where she would talk about the work she was doing.

“I was nervous about speaking on stage in front of all these people. I kept thinking “Selena, you’re going to make a fool of yourself.”

 

She didn’t want people to feel like she invited them there just to pitch them. So Ron suggested a unique way to get them to support her launch.

“At the end of the presentation, I let everyone know that if they were interested in being a part of my launch, I’d be at dinner 30 minutes early to talk more about it.

So rather than doing cold pitch, we made it more of a social thing. That worked really well.”

 

social

Using this strategy, as well as a few others, Selena ended up with 170 affiliates for her launch.

Of course, getting affiliates onboard is one thing. Getting them to promote her launch is another.

But Ron’s Excalibur Method helped her with that. Here’s how:

“We created excitement and competition among the affiliates…”

Ron showed Selena how to stay in touch with partners. She sent regular emails months before the launch to keep them engaged and ready.

As the launch drew closer, he had Selena create contests and give prizes to affiliates who hit certain milestones. This kept them motivated throughout the launch.

But that wasn’t all…

“We did an affiliate training webinar. Then Ron got in the Facebook group and did a live stream to help them come up with their bonuses. During the last 48 hours, he did another one to help people go into “beast mode.

It was great to have someone else pushing affiliates from all different angles.”

“I reached a new level of impact”

Selena’s affiliates sent her tens of thousands of new subscribers.

But she needed a way to connect and build trust with these people fast.

This meant doing something she had avoided her entire career: shoot a pre-launch video training series.

“I was proud to have done multi-6-figure launches without ever doing a video series. But I knew I needed to build that know, like, and trust factor quickly. And these videos would help with that.”

Ron gave Selena proven scripts to use in these videos. And he oversaw the process to make sure everything would work.

The response to the videos blew Selena away.

“I saw hundreds of comments under the videos thanking me. I felt I reached a new level in of impact in my business”

fb comments
Selena’s pre-launch videos got over 700 positive comments.

“Leave it all on the battlefield…”

Selena’s launch was off to a great start. Her affiliates were promoting her and people were going crazy for her content.

But she was still scared.

She didn’t want to do all this work only to fall short of her goal. So she kept going back to Ron for new ideas on how to ramp up engagement and sales.

“Every time I go to Ron he comes up with mind-blowing solutions. He gives me so much clarity. I always think he’s going to run out of ideas, but he never does. It’s insane.”

One idea was to hire a sales team. Which Selena did. This extra layer of personal touch helped her close more sales.

Another idea Ron gave her was to do a Facebook Live stream. She invited 10 experts in the online business world to share their knowledge one at a time.

Then she did a live Q and A session with her audience.

“I did a 6-hour livestream on Facebook.

At first, I thought “is that necessary?” But Ron said to ‘leave it all on the battlefield’.

It turned out to be energizing. It engaged people, and I was glad I did it.”

Selena’s live stream got 3,700 views.

“I doubled my list and made 7-figures”

After the doors closed on her launch, Selena realized she had doubled her email list.

She already had tens of thousands of people on it. So this was a significant increase.

She also hit her goal of a 7-figure launch. Which was twice as big as anything she had done before.

But it wasn’t about the money. It was about pushing herself to grow as a person and entrepreneur.

It also let her fulfill her mission of making a greater impact.

“The people I support are looking to impact others. To help these people who want to make a big difference is energizing and fulfilling.”

Now that she scaled her reach and revenue, Selena is focused on finding new ways to serve her customers.

She’s working on new programs to help them hit even higher levels.

“After people take the course they want next that thing. So we’re adding new features to our products and working on what we can offer next.”

The two thing she wish she did differently

With one 7-figure launch under her belt, Selena is excited to make the next one even bigger.

Because she now has a proven system that works. So she can repeat this success even while doing less the next time.

“Ron advised me to make my launch shorter, but I didn’t. Next year I will though. It takes a lot of stamina to do a launch for a full month.”

She also realized she could have had this success sooner had she got help earlier.

“Ron is the real deal. There’s a reason Hay House and Todd Herman work with him. He gets amazing results. I should have hired him sooner.”

Want to work with Ron?

You can now get similar guidance from Ron inside his A-Players Membership program.

It’s a 6-month coaching package that includes an in-person mastermind.

If you want to double or triple revenue with your next launch…

Explode profits through high-ticket and continuity programs…And create a strategic plan for long-term growth…

Then click the link below.

There are only 20 spots available.

It starts up soon. So click below now to apply and see if the A-Players Membership is right for you.

7 Powerful Marketing Lessons I Learned From Watching Scientology Documentaries

It is the dawn of a new era.

There is no doubt about it:  every year it’s getting more and more difficult to sell online.

Many launches are failing…

Facebook advertising is getting more and more expensive every single day…

New competitors are entering the marketplace every minute…

Amazon and Google’s quests to make information freely (or very cheaply) available to everyone are making people think twice about investing their hard-earned money in coaches and programs.

While email deliverability is at an all-time low, social platforms like Twitter and Facebook (and Snapchat and Instagram…) are winning the war for your would-be prospects’ precious attention.

And as time goes by, these problems are going to get worse.

Much worse.  

Our current rapid-change climate is going to cause these problems to increase at an exponential rate over the coming years.

So what are we to do?

Is it soon going to be time to pack it in and go back to working at a J-O-B?

(Maybe one of the Big Four will even hire you, you never know).

Fortunately, not everything is doom and gloom.

There is one action you can take that will virtually guarantee you will be successful for years to come.

This thing is so powerful that it will make it possible for you guard against the rapid changes described above.

What’s this thing I’m talking about?

You can start a cult.

 

Why “Cult-Building” Is The Surest Path To Success In The 21st Century


Okay, I don’t
mean you should start an actual cult

Actual cults are designed to serve one authoritarian leader, who expects unquestioned obedience and wants to cut off the freedom of his or her followers.

This is not cool.

However, designing your business in a way that create a fanatical, “cult-like” connection with your audience and followers is something that will serve you well in the near future.

This is something that many of the most successful businesses already do.

Apple’s following has often been described as “cult-like.”

(If you’re reading this, there’s a very good chance you’re already a member of that cult lol.)

Harley-Davidson is another great example of a cult brand.

One of the fastest growing fitness companies of the past 10 years, CrossFit also has a cult-like following.  

So much so that it’s often described as an actual cult (just type “CrossFit cult” into Google and you’ll see what I mean).

But when it comes to having a cult-like following, none of these can hold a candle to Scientology.

 

Scientology:  The Gold Standard Of A “Cult” Brand


Scientology is arguably the largest and most successful cult in the history of the world.

It’s even recognized as an official religion in many countries.

Therefore, if we want to learn how to build our own cult-like followings for our businesses, we might as well learn from the best 🙂

I’ve been fascinated by Scientology for many years.

For a while, I thought it was just so interesting and wondered why famous celebrities like Tom Cruise and John Travolta were members of it.  

But as I looked more into it, I became amazed at how good at marketing they were.

As I studied their marketing, I was even more fascinated by how much of what they did mirrored things I had learned from my decade-plus involvement in the direct-response and online marketing worlds.

It turns out, that many of these direct-response marketing practices are actually somewhat rooted in Scientology, rather than the other way around.

(For more information on this, do some research on the connection between est (now Landmark) and Scientology.)

I bow to the masters.

What follows are the top 7 marketing lessons I’ve learned from watching Scientology documentaries:

 

Lesson #1:  Always Promise Ultimate Transformation


At the core, anyone who joins a cult is joining it because of the promise of a better future.

The leader will come along and talk about how the past and present were and are horrible but things will be better, much better if the disciples just follow a certain “way.”

People initially get interested in Scientology because it promises to fix their flaws and help them with things like self-confidence, communicating with others and better controlling their emotions.

In fact, a few weeks ago while I was on my way to meet a friend at a bar in Hollywood, I just so happened to walk by the Church of Scientology Celebrity Centre.

You might be aware that there is a huge connection between Scientology and Hollywood, and they recruit many actors to join the religion.

There were various flyers pasted on the center’s walls about workshops on topics like “How To Nail Your Next Audition” and “What Does It REALLY Take To Be An Actor In LA?”

Pretty harmless.

Not much different than the types of lead magnets and free workshops we promote in the online space.

Eventually, as you get more into the religion, you’ll find that it can help you with A LOT more than self-confidence and making it in Hollywood.

It can provide you with ultimate freedom and power.

In fact, they even have a structured curriculum for attaining this called, “The Bridge To Total Freedom,” which consists of a series of classes were you can advance up the levels to achieve total mastery of your life.

In other words, they are providing a path for ultimate transformation.

The more you can get people to believe that your product or service will truly transform their lives at the core level, the more influential you will be.

Here, we want to tap into the deep desires people have.

For example, one of my favorite companies that has a very “cult-like” following is Dave Asprey’s company:  Bulletproof.

Drinking Bulletproof Coffee everyday and following the Bulletproof Diet will not just help you lose weight (a surface desire), it will make you a “bulletproof” person who has supreme confidence and power who can conquer any challenges that life presents to you.

You might have noticed that the promises of Scientology, Bulletproof, and Harley-Davidson (whose core value is freedom) are not that much different.

This is not an accident.

 

Lesson #2:  Have A Source Doctrine Or “Bible”


Nearly all the biggest cults and mass movements in history have source text that espouses their beliefs and philosophies.

Classic examples of these include the Holy Bible itself and Karl Marx’s Communist Manifesto, which inspired the Communist revolution in Russia.

The source doctrine for Scientology is L. Ron Hubbard’s book, Dianetics.

This book, published in 1950, outlines the core tenets of Scientology, and Scientologists consider its publication one of the groundbreaking moments in human history.

In fact, the Church’s calendar is even based on its publication.

For example, this year (2018) would be known as year 68 AD, (68 years after the publication of Dianetics) in Scientology circles.

Ideally, you’ll want to have one core doctrine that outlines your core philosophies.

Nothing beats a published book when it comes to this.

My favorite example of a modern-day doctrine is Tim Ferriss’s Four Hour Work Week.

This book outlined Tim’s core philosophies on topics like “hacking” life, outsourcing, creating automated income, and traveling the world.

This book inspired an entire generation and an entire industry.  I’ve met many people who literally refer to it as their “bible.”   

A couple other great examples of modern-day “bibles” include The Game by Neil Strauss and The Secret by Rhonda Byrne.

Strive to create something that your target audience refers to as their own “bible” and you will maximize your influence.

 

Lesson #3:  Develop Shared Values And Beliefs


There are certain core values and beliefs that all Scientologists have bought into.

These are the core philosophies of the religion.

Among their most powerful is the belief that humans possess infinite capabilities.  This belief positions the religion as the ultimate vehicle for transformation in the minds of those who follow it.

Other core values of Scientology include the rejection of psychology and psychiatry as well as the rejection of drugs.

Notice how these beliefs even further position the teachings of Scientology as the “only” option if you want to reach your infinite potential.

When trying to influence an audience, you’ll be well-off if you have a few well-thought out values and beliefs that you stand for.

In addition, having certain things that you stand against is also very powerful.

Once you have these in place, you’ll want to constantly espouse them in all of your communication.

An excellent example of someone to model here is Robert Kiyosaki, author of the now-classic book, Rich Dad, Poor Dad.

The core premise of the book is the idea that “rich people know things that poor people don’t know.”  As he sells this idea throughout the book, he also outlines his main philosophies on building wealth.

Some of these include the idea that it’s great to build assets versus just building income and that’s it’s better to be a business owner rather than an employee.

He talks about how real estate is a great way to build assets as well, which well-positions his other courses and seminars on how to make money in real estate.

The important thing to note here is that, if our goal is to profit, we want to make sure that the values we’re espousing prime people for our paid solutions.

 

Lesson #4:  Have A “Secret Language”


Creating a “secret language” that is used by your audience is one of the most powerful ways to create a cult-like following.

No one did this better than Scientology.

It’s not even close.

The main goal of Scientologists is to become “clear.”  This means you will have total freedom in your life and there is a structured curriculum that will help anyone get to this desirable stage.  

Those who dive deeply into the curriculum learn to speak a secret language including terms like “thetans” and “audits” as they gain greater understanding of the “technology” that is Scientology.

Members of Scientology are very enthused to “keep Scientology working,” which is often abbreviated as simply, KSW.  Enemies of Scientology are known as “suppressive people” or just “SPs.”

If you’re an online entrepreneur, then you know we also have our own secret language that those outside of the industry don’t really understand.

We talk about things like “conversion rates” and “pixels” and “strategy sessions,” which those outside the online “cult” would have no way of knowing about.  

The aforementioned CrossFit is another example of a group that has done a great job of creating its own secret language.

They’ll use terms like “AMRAP” “MetCon” “Fran” and “Mary,” which would sound like Greek to non CrossFitters.

Creating your own secret language is actually not that difficult.

Essentially, you just need to take whatever concept you’d like to talk about and give it it’s own proprietary name.

For example, in CrossFit MetCon stands for “metabolic conditioning,” which is basically interval training.  

Dave Asprey sells the “Bulletproof Diet”, which is more or less a standard ketogenic diet.

You can do similar things to become more influential in the eyes of your audience.

 

Lesson #5:  Have A Common Enemy


Few things are more powerful in galvanizing a group than having a common enemy.

In the book, True Believer:  Thoughts on the Nature of Mass Movements, the author Eric Hoffer writes about how “hatred is among the most powerful unifying forces.”  If you spend time studying the biggest mass movements in history, you’ll find this to be the case.

The leaders of Scientology do a great job of using common enemies as a way to unify their members.

Essentially, anyone or anything who threatens Scientology becomes public enemy #1.

As mentioned above, they even have a name for these kind of people:  suppressive persons (“SPs”).  In addition to that, they have an actual written philosophy for dealing with enemies known as “fair game.”

To see examples of the fair game philosophy in action, check out the documentaries Going Clear and My Scientology Documentary.

Now while I believe Scientology can go a bit too far in how they respond to enemies, there’s no doubt that galvanizing against some kind of an “enemy” is a powerful form of influence.

A very effective way to this is repel against a competing idea.

Getting back to our earlier examples, both Tim Ferriss and Robert Kiyosaki did a great job of positioning the “rat race” and the “9 to 5” as enemies.

Dave Asprey’s favorite enemies include carbohydrates and mold toxins (but fear not, if you purchase his lab-tested Bulletproof coffee, your coffee is guaranteed to be completely free of mold toxins).

In many ways, CrossFit has done an excellent job of making an enemy out of any types of exercise practices that are not CrossFit.

These would include body building type routines and “long, boring” cardio sessions.

Finding competing ideas you can make enemies out of in your business is not very difficult.

Most likely, there are already some competing ideas that you cannot stand that go against the philosophy of your company.

Creating an enemy out of those ideas is as simple as making sure you talk about these enemies more often in your messaging.

 

Lesson #6:  Harness The Power of Micro-Commitments


You want to create the least resistance possible to joining your “cult.”

A great way to do this is through the power of micro-commitments.

A micro-commitment is a very small step that get people on the path to where you want them to go.  This term was popularized by one of my most important mentors, Ryan Levesque.  

A micro-commitment is essentially a “gateway drug” into your world.

The Church of Scientology uses one of the most effective gateway drugs possible to get people interested in their teachings:  a personality test.

Personality tests, quizzes and other types of assessments are excellent engagement tools because people love learning about themselves.

There is an entire art and science to creating effective quizzes, which I don’t have time to go into right now.

However, the important thing to note here is that the most effective types of quizzes for cult-building purposes are ones that are non-threatening to take, but do a great job of pointing out the problems people are facing and leading them to on a path where they can improve said problems.

An excellent example of an assessment that fits this bill is Brendon Burchard’s Success Indicator Assessment.

This assessment is free to those who purchase his book, High Performance Habits (his doctrine that outlines his pillars of high performance).

After people take the assessment, they can see how high they are performing in relation to others.  They’ll see where they are strong and more importantly, where they are lacking.  

Now if you want to improve your performance, you’re in luck:  Brendon has many resources (technology?) available for this exact purpose.

These resources include various personal development and business courses, live events, masterminds, and even the opportunity to become a Certified High Performance Coach.

Brendon is also doing a great job of practicing our final lesson in this article.  Let’s talk about that now.

 

Lesson #7:  Ascend Your Followers To Infinity (And Beyond)


You might already be familiar with the idea of the “ascension ladder” used in many coaching, consulting and info-marketing business.

The idea of the ascension ladder is that people start at the bottom by buying one your front end products (let’s say for $100 or less).

Next, you might offer them a more advanced program for $1,000 to $2,000.  After that, you might offer a group program in the $5,000 to $8,000.  Then you might invite them to join your exclusive mastermind for $25,000+.

Overall, this model works quite well and there are many eight (and even nine) figure business that follow it.

The Church of Scientology embodies the gold standard when it comes to ascension.

No one does it better.

Their ascension model is the “Bridge to Total Freedom” mentioned previously.  

Any practitioner of Scientology can take a look at this chart and see exactly where they are in relationship to the ultimate goal of Scientology (total freedom).

If you’d like to move up the bridge and increase your level, Scientology offers all sorts of courses that will allow you do this.

And these courses are not free.

Apparently, it costs around $128,000 to move all the way to the top of the pyramid.

One thing that Scientology does that really helps them maximize their revenue is they create an environment where most people feel like they’re never really “there.”

There’s always another course to take that will make the practitioner even more awesome.

There are few better methods for maximizing revenue and retention than this.

Of course, there is a right way and and a wrong way to implement these kinds of ascension models in your business.

More often than not, there is a direct correlation between those who get the best results and those who invest the most money in coaching and other high end programs.

So selling people who’ve gotten tangible results something else that will get them more and better results (or even selling them your highest level program first) is completely okay.

On the other hand, it’s not cool to keep selling people more stuff with the constant promise that “this” will be the thing that finally gets them to the next level.  

 

Say Hello To Your Glorious Future…


We just went over seven powerful lessons from one of the most powerful (and profitable) cult-like brands the world has ever seen: Scientology.

Over the next three to five years my belief that the the gap between the winners and the losers of the business game is going to get wider and wider.

The winners will be those who take the time to build “cult-like” brands and forge a strong connection with their audience.  

My hope is that you take these lessons and apply them to your business in a way that makes the world a better place for all involved.  

If you do, you’ll find yourself on the winning side of the business game both in the immediate future and for years to come.

While others are struggling to keep up with all the latest tactics and techniques, you’ll be in a secure position because you’ll have a rapid following of evangelists who have already been transformed by your products and services.

As Spiderman says:  “With great power comes great responsibility.”  So please use these newfound powers of yours only for good 🙂

Now I have to ask you…

One is the ONE strategy from this article that you can apply immediately to grow your business?

Please let me know by COMMENTING below.

Happy cult-building!

Ron

 

 

The Product Launch Manifesto: Declaring War On Mediocre Launches

The Product Launch Manifesto: Declaring War On Mediocre Launches

The Product Launch Manifesto:

 

Declaring War On Mediocre Launches

product-launch-manifesto

This post is the culmination of over 10 years of experience marketing on the Internet. And it contains my hard-won secrets to launch explosively into the marketplace and build a sustainable online business.

A word of warning though: I’m about to tell some unfortunate truths about what’s really going on in the industry right now in terms of product launches.

And while product launches are still the single best strategy for taking any online business to the next level, the days of the “easy” six or seven figure product launch are over.

We’re going to go into details about why this is and more importantly, what you can do about it.  Let’s start with answering a simple question that’s probably on many people’s minds:

Are Product Launches Dead?

In my launch consulting work, I get asked this question on a weekly, if not a daily basis.

Many people are wondering whether product launches still work. It’s common at marketing events to hear people say things like…

“Product launches don’t work anymore.”

“People are so sick of product launches.”

“People are getting ‘launch blindness.’”

“People are hip to the ‘4-part video series’ strategy and it no longer works.”

While NONE of these statements are true, I completely understand why many people are thinking along these lines.

The Reason Why Launches Don’t Work Like They Used To

Most savvy entrepreneurs realize the power of having a six or seven-figure launch.

But the days of being able to “mail it in” and do 7 figures in launch revenue are over.

It’s frustrating when you see your friends and colleagues doing successful product launches while you sit there and wonder what they have going for them that you do not.

It’s even worse when you see someone who just cleared over 7-figures while selling a crappy product.

Many ambitious business owners who are already earning multiple-six (or even 7-figures) in revenue are NEEDING to have a huge launch because they are overextended in their businesses.

Their next launch HAS to work or else their business might soon be in dire straights.

In essence, they might be one bad launch away from not being able to pay their mortgage.

And then they’ll also hear behind-the-scenes that so and so’s launch bombed or failed to meet expectations and this makes them even more nervous about their upcoming launch.

This causes them to think things like:

“Is this the end of my Internet dream?  Am I going to have to go back to getting a job soon?”

“Are people going to finally find out that I’m a fraud and don’t really know what I’m talking about?”

“Am I going to be able to pull off a successful product launch? There is just SO much to do. Is this even worth it?”

The good news is that you CAN still pull off a successful product launch. But the standards are a lot higher than they used to be.

And believe it or not, this is actually a GOOD thing.

You WANT to be held to a higher standard, because his will PUSH you to only put out your best work possible.

This gets to the heart of why launches generally are starting to lose their effectiveness. There are two main reasons for this:

Number 1 is Lies My Guru Told Me and:

Number 2 is Failure To Evolve

Let’s talk about each of these:

Lies My Guru Told Me

Here’s the dirty secret about the online marketing industry:  88% of the people who buy online training programs are beginners who have not yet made their first dollar online.

Survey after survey bears this data out.

Not only that, but more than half of the people who purchased during a product launch have already purchased something from a previous product launch.

They’re looking for the latest thing that’s going to lead them to Internet glory.

Until the next thing comes around, that is.

Now of course, it would be easy to put the blame directly on the customer and just say “it’s their problem” that they’re not getting results.

But here’s a seldom spoken-about truth about what that’s a drastic mistake:

The low success rate of most products is the exact thing that allows the online marketing industry to survive.

Think about it:  if Jane Customer purchased a $2,000 program, implemented it, and got tangible results soon after, what’s the likelihood she’d buy the next $2,000 product everyone in her inbox is raving about?

Not likely to happen.

My biggest gripe is that many of the products that are sold to beginners are not really designed with complete beginners in mind.

While it’s true that one to five out of a 100 people who purchase online training programs will be able to figure it out and get results, this is the exception that proves the rule.

But selling a program that implies that it’s easy to get to “$10,000 a month” or “$100,000 a month” if you just use the XYZ Marketing System is not cool and will lead to drastic consequences.

Because so many customers have been burned repeatedly by the latest and greatest product that was launched, they are more skeptical than ever when it comes to purchasing new products.

This is a trend that’s going to continue if we don’t do something about it.

Failure To Evolve

The second big reason why many launches are trending downward is because of the Failure To Evolve.

If you think you’re going to do a six or seven figure launch just by doing what worked 12 or even 6 months ago, you’re in for a serious surprise.

What used to happen was that someone would initially launch a product and it would do pretty well.

Then, this expert would use that momentum to get more partners and do a BIGGER launch the following year (of the same product), and an even BIGGER one the year after that.

Lately, however, many entrepreneurs who have previously launched a product successfully are finding out that the follow-up launches are not doing as well as the initial ones.

This is because they’re not evolving: both from a marketing and a product standpoint.

They’re not convincing the audience that this version of the product is NEW and DIFFERENT than the one(s) that came before it.

So whether you’re launching something new or you’re planning on re-launching something you’ve released before, it’s critical that you put some serious effort into making sure your audience can tell that your product is not just the same old same old they’ve seen before.

And Now For The Good News…

If you’ve been paying attention, then you might have figured out the path to having a home run launch and building a sustainable, successful business.

Typically, what happens is Jane Customer buys a product, does not get any results, then buys another product.

The entire online marketing industry is in some ways a house of cards that depends on this reality.

So what would happen under this scenario:

Jane Customer buys your product, gets great results, then buys more of your products.

That would be cool, wouldn’t it?

This really is Business 101 and how we all should be selling.

Now if you can stand out and be one of the few entrepreneurs that really delivers the goods, and if you play the long game, then you’ll eventually be the only game in town as everyone else’s business who is following the unsustainable “sell to beginners who don’t get results” model collapses.

That would be alright, but what would be even BETTER is if the true mission-driven entrepreneurs among us decided to RISE UP together and declare that they are no longer going to launch mediocre products or tolerate those who do.

This would be a true paradigm shift that changes the industry.

This would be a game-changer.

And I for one think it’s time to declare war on Launch Mediocrity and build the businesses that we’re truly capable of building. Below you’ll find my prescription on how we can do exactly that.

3 Steps To Winning The War On Launch Mediocrity

There are three things you’ll need if you want to have a 7-figure launch in the near future: 1) An Astonishing Product, 2) Astonishing Marketing and 3) The Astonishing Connection.

Let’s talk about each of these:

Product Astonishment: Is Your Product Launch Worthy?

The word “astonish” means to fill with sudden and overpowering surprise or wonder; amaze.

Now and in the future, the only products that are going to do over a million dollars in sales and more importantly, sustain that trajectory and momentum are the ones that are truly amazing.

Quite simply:  you need to be producing not just the best product you can put out, but the best product that’s ever been put out in your category.

Does that sound like a tall order?

Well it is.

In a recent conversation with my friend Danny Iny he pointed out that with the rise of companies like Masterclass.com, Coursera, and Udemy the idea of online education and learning is becoming much more mainstream.

So instead of dealing with the “niche” buyers we’ve been dealing with for years, we’re encountering more and more mainstream buyers.

Think about how mainstream buyers purchase.

More specifically, think about the type of marketing that the most successful products in existence use.

With many of them, the answer is not much marketing at all: the product itself does all the work.

Here’s another example: think about most of the things you own. I’m willing to bet that you did not end up buying them from watching long sales videos or webinar presentations or being “sold” hard on them.

More likely, they came because they they were recommended by friends.

As I take a look around my own environment I can attest this is true. I’m typing this on MacBook Pro because in 2011 ALL my marketing friends kept reminding me about how much better Macs were than PCs and that I had to switch.

The Garmin racing watch on my wrist was recommended to me by my super personal fitness trainer, Ollie Matthews.

The stand-up desk I’m using is a Varidesk. I’m using this brand because I posted on Facebook a little while ago about how I wanted to graduate to a standing desk and asked for recommendations.

It’s no coincidence that that the MacBook Pro, the Garmin racing watch, and the Varidesk are all world class products.

This same holds true for online training programs as well.

A great example of this comes from my friend and client Todd Herman. In December 2015 Todd launched his Flagship 90 Day Year Program. Of all of the “big” online training programs out there, I believe this one is the very best.

This is the program that has more documented success stories than ANY other online training program. It also has the won the Stevie Award two years in a row for the Best Leadership & Skill Development program and the independent ROI Institute has also conducted an audit on the program and determined it to be the most online training program with the highest success rate.

And here’s the real kicker…

Todd launches this program twice a year and generates multiple millions in sales each time with direct referrals from his satisfied customers as his primary traffic sources.

He also does NOT do reciprocal promotions.

Meaning, a huge portion of is traffic is coming from people who loved his program so much (and got great RESULTS from it) that they are happy to tell their friends and audiences about it.

While some of Todd’s partners are now established “players” in the industry (who got to that point in large part due to Todd’s program), most of them do NOT have huge lists but are still able to generate $2000 sales because they believe so passionately about the program.

The 90 Day Year is the definition of a “launch worthy” program.

It gets excellent results for people and will for years to come.

Another great of example is my superstar client Denise Duffied-Thomas. For the last five plus years she’s built her “Lucky Bitch” brand into a global enterprise and she’s just getting started.

Her core program is her Lucky Bitch Money Bootcamp, which shows women entrepreneurs how to release their money blocks and reach their full potential. While there are countless other programs on this topic, I’d be surprised if any of them generate the types of tangible results that this one gets.

To date, the program has over 4,000 successful graduates and has hundreds of documented cases studies. These type of results helped Denise have her most successful launch to date just a couple of months (over $750,000 in revenue).

And similar to Todd Herman’s model, over 80% of Denise’s affiliates were successful graduates of her program. Just like Todd, creates genuine raving fans by getting her clients transformational results.

It’s another textbook example of a launch worthy program.

If you want to have a million dollar plus product launch (and sustain that success), then you need to make sure your program is launch worthy as well.

Of course, that’s just part of the game. Because of all of the “noise” out there, you need to do everything in your power to make sure your astonishing product really stands out.

In other words, you need to astonish with your marketing as well. Let’s talk about that now.

Astonishing Marketing

In our ever-changing marketing climate, you must always be using the best marketing strategies and tactics available to you if you want to have a monster product launch.

With launches, there are certain strategies based on deep seeded human psychology that never change.

They’ve worked for years and years and will continue to work for years and years.

Tactics on the other hand are always changing.

There are certain tactics that worked years ago that simply no longer work today.

The good thing about tactics is that they are relatively easy to understand and implement.

Strategy on the other hand has more nuance to it.

Strategy can make or break your launch. A solid launch strategy falls into the “simple not easy” category. At a high level, a successful product launch consists of three elements:

  1.  The Right Offer
  2.  To the Right Audience
  3.  At The Right Time.

(Note:  I wrote a PDF titled the 7-Figure Launch System that goes over these elements in much more detail. You can check out that PDF here)

Top level marketing is important because with very rare exceptions, products don’t sell themselves. As a professional marketer, I believe marketing is both awesome and necessary.

Problems arise when you only focus on marketing to the detriment of the quality of your product.

But if you have an awesome product that truly makes the world a better place, then in my opinion you have a duty to sell your product as hard as you possibly can.

Just make sure you keep your integrity intact when you do this 🙂

After reversing engineering hundreds of the most successful product launches ever, I’ve developed  a proven framework for nailing your launch strategy every single time.   I call this the Excalibur Launch Method.

While I don’t have space to go into all of the details of the Excalibur Method in this article, it’s something I’ll be sharing much more details about in the very near future.  Stay tuned.

So far we’ve discussed two key components to a 7-Figure Product Launch:  an Astonishing Product and Astonishing Marketing.

The third component is the Astonishing Connection.  Let’s discuss that one now.

The Astonishing Connection (A.K.A. The Non-Scalable Launch Opportunity)

To say we live in a very interesting time right now is an understatement. With technology changing drastically and many online marketers being inspired by the latest Silicon Valley IPO or acquisition, it seems that creating a “scalable” business is all the rage.

Scale, scale, scale.

Scalability is where it’s at. Some people think that if you don’t have an offer that can scale, you don’t have a real business.

And thanks to the current technological climate, never in human history has it been easier to scale a business (in theory) than it is now: we’re able to reach millions of people at time through various social media platforms, talent at all levels has never been more accessible, and developing custom software has never been easier.

This rapid-changing technology has lead to the ultimate irony: because we are so overwhelmed with technology the things customers crave the most are the human connection and genuine experiences.

In other words, we want things that don’t scale easily.

This is why in the near future the winners of the launch game are going to be those who best create a true human experience for their audiences, both in terms of their marketing and the way their audience consumes the product itself.

Essentially, the Non-Scaleable Opportunity is happening right now.  Specifically, here are four things your audience is looking for:

1. Communication With The Expert

Your audience wants to talk to you!

Therefore, providing opportunities for them to interact with you will be a huge benefit. There is an art and science to providing certain access to you (but not too much) in an effort to maintain your positioning.

Some of interactive strategies you might consider looking into for your next launch include Facebook Live (and other live streaming); live (NOT recorded!) webinars; and Q and A calls during the product fulfillment stage.

2. Communication With Your Team

As audiences become more sophisticated they typically need more information before making a purchase. Which means they often want to talk to someone before investing in a new program.

While having an FAQ section on your sales page is better than nothing, ideally you’ll want to set up a way for prospective customers to actually get their questions answered by a real live person if they have them.

The two best ways to do this are by providing a live chat function on your sales page and also giving people an opportunity to book a call with you or a team member if they have questions.

When done right, providing live chat and live calls both increases your sales conversions and better serves your audience. Just don’t be a sleazy person that tries to sell your program to someone who it’s not a good fit for.

3. Community

Lots of people are nervous about how the online game is changing so quickly. I’ve talked quite a few high-level people who are genuinely nervous about whether they’re still going to have a business a year or two from now.

One of the best ways to ensure your business is ready for the long haul is to provide a genuine community experience for your people.

The key here is the word genuine.

It’s one thing to provide a Facebook group for support as part of your program (or even during the pre-launch stage), but it’s quite another to make that Facebook group such an awesome place that people never want to leave.

Creating this type of community is not exactly easy. It does require a certain type of person to manage a community and keep it engaged. But doing this will set you up for years to come.

4. Coaching

Coaching and one-on-one support is something that consumers of courses and educational programs are looking for more and more these days. You’d be wise to figure out the best way to provide additional one-on-one support for your audience.

Now, you don’t need to promise to personally coach everyone who goes through your program just because they paid $2000 for it. The key is to figure out a model that works for you. Here are some ideas to get you started:

A) Provide weekly or bi-weekly group Q and A calls.
B) Assign customers who are going through your program a coach, who can provide them one-on-one support. This one is resource intensive but does usually lead to a very high success rate.
C) Provide additional one-on-one support for an additional price (either as an add on to the current program or as an additional high-end offering).
D) Provide one-on-one support (either from you or a team member) within your support community.
E) Once or twice a month provide “office hours” where customers can call you and get 15-minutes of laser coaching.

Communication with you and your team, providing a community, and offering coaching will go a long way towards creating an astonishing connection between you and your audience.

It just so happens that all of these fall into the “hard to scale” category. However, if you’re willing to provide these features you’ll be well ahead of your competition and your business will be built for the long haul.

The Cream Rises To The Top:  Will I See You There?

Alright, we’ve covered A LOT in this post.  We started out by discussing why launches don’t always work as well as they used to and the risks the industry faces if self-serving entrepreneurs continue to launch mediocre product after mediocre product.

I then argued that because of this current state of the industry, right now is a great opportunity to stand out in the marketplace and have a monster product launch IF you can pull one off in a way that truly astonishes your audience.

This means combining first and foremost an Astonishing Product with Astonishing Marketing and an Astonishing Human Connection.

I truly believe that in the next couple of years (or even earlier) the cream WILL rise to the top.

The “winners” of the product launch game – and the online game in general – are going to be the mission-driven entrepreneurs who have products and programs that truly make the world a better place.

The winners are going to be the ones who put their customers first.

The losers are going to be the ones who prioritize making money and their own ego gratification above what’s best for their customers.

Which category do you want to fall into?

Most likely you want to be in the winner category.

If that’s the case, then I invite you to really spend some time upleveling everything you do in your next product launch.

Seek to ASTONISH your audience at every turn… find out what the market truly needs and then provide that to them with the best marketing material possible.

If you do this, you’ll be rewarded very handsomely.

Not only will your customers thank you, but your back account will as well.

The time to catapult to the very top of the industry is now.

I hope to see you there.

Thanks so much for reading this post.  If you found it insightful and if you can think of anyone who might benefit from this content, please SHARE it and help spread the word.

That would mean a lot to me 🙂

Talk to you soon.

Ron



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